“We have for some time searched for the right way for GN to enter the very interesting gaming market, being keenly interested in the ‘high-end’ segment,” René Svendsen-Tune, CEO of GN Audio, said in a statement. GN’s current roster includes Jabra, known for high-end headsets and earbuds ReSound, a hearing aid brand and wireless headset-maker BlueParrot.
The exec also said the brand will “be run by the same leadership team and organization that’s driving it now.” The acquisition affects 350 SteelSeries employees, including 80 software engineers, GN pointed out in its announcement.
SteelSeries CEO Ehtisham Rabbani said in a statement that the brand will continue to focus on eSports and gaming with new hardware and software. SteelSeries also has a reputation with other types of peripherals, including its Apex Pro mechanical keyboard (you’ll regularly see gamers sharing social media posts of the keyboard as they peel the sticker off its unique OLED screen).īoth companies promised that SteelSeries will continue to have its own brand and identity. As an audio company, GN is undoubtedly interested in SteelSeries’ Arctis headset lineup, which comprises a wide range of prices and form factors and has become a go-to brand among gamers. The deal announced Wednesday gives GN access to SteelSeries’ headsets, keyboards, mice, and other peripherals for PC and console gaming, as well as its sub-brands, like Nahimic.ĭenmark-based GN is buying SteelSeries from Axcel, a Nordic private equity firm, in a deal that reportedly amounts to 8 billion DKK (about $1.2 billion).įounded in 2001 in Denmark, SteelSeries has made a name for itself with a large selection of advanced peripherals targeting console and PC gamers. Gaming peripherals-maker SteelSeries is being purchased by GN, the owner of audio equipment company Jabra.
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